About ActiveRain Lead Gen
The fastest way for agents to find the right lead generation platform.
Every month, thousands of agents come to ActiveRain Lead Gen to cut through the noise. There are many real estate lead generation and CRM platforms on the market, each claiming to be the best, and picking the wrong one can cost an agent months of wasted spend and missed deals.
We built ProScore, our matching engine, to solve that. Answer a few quick questions about your business (team size, budget, whether you already have a CRM) and we match you to the platforms most likely to actually fit, ranked by Popularity, Reputation, and Features. It takes less than two minutes and it’s free.
What ActiveRain Lead Gen does
We evaluate 40+ platforms across pricing, feature depth, lead quality, customer support, and real agent feedback.
We match, we don’t just list. Instead of handing every visitor the same generic “top 10,” ProScore tailors recommendations to your role, team size, and goals.
Expert reviews, scored by experienced agents. We weigh feedback from agents and brokerages who know what it takes to drive sales heavier than feedback from first-year agents.
Reviewed by a network of 309,405+ real estate experts
ActiveRain Lead Gen is built on top of ActiveRain, the real estate industry’s largest and most active professional social network, with more than 309,405 members. Since 2006, agents, brokers, home stagers, inspectors, lenders, and other industry professionals have used ActiveRain to sharpen their craft, build referral relationships, and learn from each other’s success, including through more than 4 million blog posts and free training via ActiveRain University.
That track record is what informs ProScore. The same community that’s spent nearly two decades comparing notes on what actually works in real estate is the source of the Popularity and Reputation data behind every platform we evaluate.
Who’s behind ActiveRain Lead Gen

Ben Kinney

Bob Stewart

David Wiggs
Our promise
Every platform on this site goes through the same independent evaluation process (pricing, features, support, and real agent reviews) whether or not they’re a partner. Real user data, weighted by experience. Popularity and Reputation scores draw on actual agent interviews and usage data, not vendor-supplied claims, and feedback from proven, experienced agents and brokerages carries more weight than feedback from agents just starting out.
ActiveRain, Inc. 110th Ave NE, Ste 700 Bellevue, WA 98004
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